We began a webinar series called- Five Steps to Becoming Globally Competitive because we wanted to continue to educate our audience about the different sides of digital transformation and the important role it plays in their growth, productivity, and bottom line.
Our first conversation examined the importance of the strategy behind digital transformation with a conversation with Makeda Antoine Cambridge. Mrs. Antoine- Cambridge is the Founder and CEO of Genesis International Limited which is a social enterprise in the business of transforming Micro, Small, and Medium Enterprises (MSMEs) into successful ventures, while financially empowering communities.
In case you missed it, view it here
Four salient points were discussed that could help our business community in the pursuit of digital transformation and the role strategy plays.
1. Leadership, not technology
The first thing we need to understand is that digital transformation is about leadership and how you utilize technology to create that advantage.
2. Digital Transformation is a strategy that utilises technology
Digital transformation is a strategy utilizing technology to create a competitive advantage. Technology is not the main factor. The strategy is the main factor. The strategy is the important part of this whole transformational process. If you don’t have an effective strategy, then you would not have a good transformational process. That is because digital transformation is about transforming your business, but the vehicle is technology. The strategy is the biggest part of that process.
3. Understand your future state
As the leader of your organization, you must understand your future state. Ask yourself where you want to be in two, three, or four years, and understand what you want your customers to experience. Then you work backward and reverse engineer that process. You must understand your future state.
4. Get your employees on board
Digital transformation cannot happen with the involvement of upper management or the board members only. It happens with a holistic interaction within every tier of a company. Get your employees involved in the initial stages, through teams so they understand that they are part of the creation of a system based on a strategy. This approach will boost efficiency, productivity, customer satisfaction and, it will make their jobs a little easier. It will also help the organization have access to statistics that can be analyzed. This will remove the fear that often comes along with the digital transformation process.
The takeaway from this conversation with Ms. Antoine was that strategy is the most important aspect of digital transformation. This strategy is what will create the differentiator. Technology is the vehicle we are going to utilize to enable that strategy.
Don’t miss out on the other conversations about becoming globally competitive. Every Thursday at 2 pm we introduce a subject matter expert to speak on the stages of digital transformation.
Join us this Thursday- https://www.linkedin.com/company/800tech/
Our Blog
How Productivity Tools Enhance Business Performance
In our last article we spoke extensively about Business Process Reengineering (BPR) and its use as a conduit, taking an organization from current state into a future state. This future state allows the organization to seamlessly align its strategic vision. The key...
2 Ways to Drive Efficiency and Productivity in Your Business
Many businesses are challenged with driving efficiency and productivity in their environment. Our experience of being in the business technology arena for over 17 years has exposed us to many habitual problems throughout all the different sectors. Problems such as...
What Human Resource Management Solution Are You Presently Using?
If you still do not have a comprehensive HRM solution, let me introduce you to our 360HRM software. 360HRM is our Human Resource Management application that is used to aggregate employee data within the organization. The integrated workflows allows for ease of data...